In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant

57K views · 875 reactions | : https://l.mlive.com/zyixuw Michigan's roster of future old-growth forests is expanding with the addition of a 114-acre nature preserve in Michigan’s Newaygo County. Old-Growth Forest Network aims to designate one forest in every wooded county in the nation to age into old-growth conditions. (Isaac Ritchey | MLive) | MLive.com | Facebook