(light music) [Announcer] This is a Nebraska Public Media Connects production in partnership with the Nebraska Tourism Commission. For information about planning your Nebraska trip, visit nebraska ...

Visit Nebraska and its industry partners are celebrating National Travel & Tourism Week May 4-10.

State tourism director John Ricks told the Omaha World-Herald that because Nebraska consistently ranks as the least likely state tourists plan to visit, the marketing campaign needed to be different.

The Nebraska Travel Guide is an annual publication produced by the Nebraska Tourism Commission and Miles Partnership. For more information about travel, events and unique destinations in Nebraska ...

“Nebraska's Tourism Board needs some help. Who could this possibly convince to visit, let alone in Colorado,” one complained, sharing an image of a billboard.

Nebraska’s tourism commission announced a new promotion to attract out-of-state tourists that admits “honestly, it’s not for everyone.” But the campaign highlights pictures of the outdoors ...

In tests earlier this year, the Nebraska Tourism Commission found that the campaign’s “self-deprecating humor” actually made respondents want to visit Nebraska.

Ricks, a longtime tourism booster and ad agency executive, says he'll bring an "unfamiliar eye" to Nebraska's travel promotion efforts. "What's that magic out there that we can use to draw people?" ...

Visit Nebraska announced Monday the stops included in the 2025 Nebraska Passport program.

In tests earlier this year, the Nebraska Tourism Commission found that the campaign’s “self-deprecating humor” actually made respondents want to visit Nebraska.

McKillip, the Nebraska tourism director, said new promotions under the Nebraska Nice brand will help spread the word that Nebraska truly is a nice place to live and visit.