Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. The wealth of ...

That “segmenting by socio-demographics is wrong” is not exactly what I said. Here’s what I said: Segmenting by socio-demographics especially by socio-economic classes is often not enough for ...

Exclusive Marketing Week research shows marketers are shifting away from classic demographics to find more nuanced ways to segment consumers based on their behaviour, personal interests and life stage ...

When doing market segmentation research you are looking for common characteristics to group consumers into, such as needs, similar lifestyles, interests, or similar demographics.

Related Terms: Demographics; Target Market Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in ...

To offer the kind of personalized communication consumers expect, you must leverage digital consumer segmentation by creating audience groups based on demographic data.

Consumer segmentation involves building subsets of consumers who display similar characteristics, and may interact with your product largely the same way.