Related Terms: Demographics; Target Market Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in ...

Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. The wealth of ...

The key is blending data and digital tools with a personal touch. The future of market segmentation is its ability to fuel personalization. By designing products, services and experiences tailored to ...

What is market segmentation? With the global population increasing and customer expectations and preferences becoming more defined, businesses are finding the need to tailor marketing for specific ...

When doing market segmentation research you are looking for common characteristics to group consumers into, such as needs, similar lifestyles, interests, or similar demographics.

Ignacio Redondo, Morris B. Holbrook, Modeling the appeal of movie features to demographic segments of theatrical demand, Journal of Cultural Economics, Vol. 34, No. 4 (November, 2010), pp. 299-315 ...